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Lead Generation

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The importance of generating new leads – your new mailing subscribers is pretty straightforward. **Getting more leads increases your chances of converting at least some of them into paying customers **📈

Later on, you can take advantage of our Email Marketing tool that will allow you to inform audiences about promotions, news, or any other content you’d like to share with your visitors.

Here at MicroChat, we have three simple ways of collecting your website’s visitors’ email addresses and converting them into your mailing subscribers. You can achieve that by using the:

  • Collect data with Pre-Chat Question
  • Collect leads through Chatbots
  • Collect lead though chat Conversations

Collect data with Pre-Chat Question

Pre-Chat Question asks your visitor for their name, email address and message. You can request all that information or you can choose to ask only what you need.

The ‘Pre-Chat’ Question will be displayed when visitors type in their first message to attempt to start a conversation with you. The collected information is later saved in the visitor panel which you have collected through the MicroChat chat.

The Pre-Chat Question settings are located right below the ‘Display Chat While Offline’ section in the Settings > Chat Setting.

You can enable the Question by switching the toggle to the ‘on’ position. Then you will be able to add the fields asking for the information you need. Select them from the drop-down menu and Select the option.

The email address field also gives an option for the visitor to give their consent to receive newsletters from you – you only need to tick the box with Newsletter Sign Up ’ information to enable it.

Now, your pre-chat Question is ready and you can collect the leads which will help you grow your business!

Collect leads through Chatbots

Another great channel in MicroChat to collect leads are chatbots. Bots have many advantages: they work independently in the background, they can approach visitors just when you want them to, and they can ask visitors for any data that you may want – all while saving you precious time!

You can build a chatbot that will ask the visitors if they want to subscribe to your newsletter and request their email addresses. How to do this?

In the chatbot section of your MicroChat section locate the ‘Create ChatBot’ button in the upper left corner and select a trigger of your choice, and add action node ‘Ask a Question’. In this node, you can write the question to the visitor requesting them for their email address.

Remember to select ‘Validation’ to ‘Email’ so, that the email address can be saved into your contact list. The next important node to add would be ‘Subscribe for Mailing’ which will automatically mark your new contact as a subscriber.

The bot can end with a ‘Send a Message’ node in which you can thank your new subscriber for leaving their contact details. Of course, you can add more nodes, for example, more questions asking for different types of details or more messages.

This way the bots can collect a large variety of information for you while saving some of your time.

Collect leads through chat conversations

If you are already having a conversation with your visitor, you can ask for their email address and mailing consent during the chat.

If they provide you with their contact details, you can add them to the conversation window.

These are the three ways to collect leads through MicroChat. You can later use the contact list to send email campaigns to the customers.


If you still have some questions for our team after reading this article, don’t hesitate to contact us.

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